Choose a look

Last updated on Oct 25, 2026

Before the redesign, you tell the crew how the new site should feel and pick one of three style boards.

How should the business feel? A box with suggestions under it

Pick a look

  1. On the Look step, describe the feeling in the box, or click a suggestion such as Warm and local, Editorial, black and white, Bold like a market or Calm and premium.
  2. Press Start. It's free. Paws, Tiger and Shadow come back with three boards.
  3. Click a board to see its details in the side panel, then press Use this look.

Three style boards, with colours, type and photos for the selected one

What a board shows

  • Colour: background, surface, brand and text colours with their hex codes, and how readable the text is (for example 6.3 : 1).
  • Type: the heading font and the font for running text.
  • Photos: taken from the client's own site.

Not quite right? Make three more under the boards, with a Page goal and a Director to steer them. Next: Generate the redesign.